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SEO DIP
DIP, i.e., Digital Marketing | Inbound Marketing | Performance Marketing with Thexeo Insight Perspective
Digital marketing strategies can encompass many different channels. These include search engine optimization (SEO), social media marketing, email marketing, content marketing, affiliate marketing, influencer marketing, programmatic advertising, PPC (pay-per-click) ads, and many more channels. Each channel has its own advantages and disadvantages, and a digital marketing strategy should be created using the right combinations.
The fundamental principle of inbound marketing is to get potential customers to enter the brand’s website, read its content, and become knowledgeable about the products and services they are interested in. Inbound marketing requires brands to create content and share it with their customers in order to provide value. This content can take various formats, such as blog posts, e-books, videos, infographics, etc.
On the performance marketing side, it helps businesses measure the return on investment and create a correct and effective marketing strategy. This ensures that businesses manage their budgets properly and achieve more conversions with less cost. Additionally, since performance-based payments are made, advertisers are guaranteed to pay only when they get results.
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